How to start Social Media Marketing
4 Essential tips the for beginner.
You know you need to be on social media, YouTube, Facebook, Twitter, Instagram.
Some of the most popular sites out there on the web. Even Snapchat, even Instagram is crushing it, it’s still doing really well. They have over a hundred million active users daily. But as a beginner all of this is overwhelming and complicated. So how do you start?
Hey everyone I’m Ananta Khare, and today I’m gonna share with you how to get started with social media a beginner. The first steps you need to do is.
Step-1 pick the right social network:
Yes there’s a lot of them whether its Facebook, whether its Linkedin, whether it’s Twitter, its’ up to you on which network you want to be on. You could be on all of them, but if you’re in all of them you’re not gonna spend enough time to make these profiles amazing. You don’t want half- assing. In other words you don’t want to be on LinkedIn and do a a mediocre job. You don’t wanna be on Facebook and do a mediocre job. It’s better to be on them than it is do a mediocre job. Because doing a mediocre job will get you no reach, I kid you not. Social media, five-six years ago was way easier to leverage to get traffic from. Nowadays their algorithm is so strict because there’s so much competition, they’re looking for the cream of the crop. In other words, if you’re not the best of the best you’re not gonna do well. So you need to pick the right social network. And what’s right for me may not be right for you. So the way you pick the social network is look up what space you are in. If you are in B2B the chances are LinkedIn is gonna be the best social network for you. Twitter is also another good Social network for B2B but LinkedIn typically is better. If you are in B2B Facebook does really well, Instagram does really well, YouTube does really well. Funny enough YouTube works for both B2B and B2C. Now here’s the thing you also have to look at what content type do you like creating. Are you someone who’s really good with videos. If so, you probably want to start with YouTube or LinkedIn. Facebook is much more competitive. YouTube you can get longevity, even you don’t an audience you don’t have subscriber pool, you can get more traffic over time. Because Facebook people don’t really search on there. YouTube people perform searches all day long for videos. And your videos can continually get views if you rank higher. If you are going after older demographic, Facebook is amazing If you are going after younger demographic Instagram and Snapchat are amazing. So now that you have a rough idea of which social network to go after and if you are still unsure just leave a comment below tell me your business and I’ll help answer the question for you. So that way you are using the right social network from day one. But now that you have a right one.
Step-2 Starting Create Content (Complete Your profile)
The second thing you need to do start creating content. Yes you are like hey I have no friends, I have no following. It’s dosen’t matter no one one’s gonna follow If you don’t have any content. So start creating content. That start off with completing your profile. Facebook, Twitter,Instagram all of them they have profiles. You need to complete everything from a username to your email address to a really proper nice image, to a description of who you are or your company. If you don’t complete your profile.
- Email Address
- Profile Images
You are not giving people a reason to follow. And when you are completing your profile talk about benefits that people are gonna experience from following you or subscribing to your page. But as I mentioned it’s all about creating content. So it starts with the profile and then gets to content. If you are not sure what content to create, you need to check out your competition. You al have competitors. Even if you’re in new space like lets say you are Uber and you are revolutionzing the taxi industry, where your competition would be the taxi industry. So you look at what is my competition doing on social media. Now I know Uber is already around, they are multi-billion dollar company. But give me example on if I was creating uber from day one that would be my competition. You look at your closet competitors. It could be in direct competition but still your closest competitors. You wann see what content is doing for well for them, and what contents not. That will give you idea of what you should do more of and what you should not is much of. If you don’t know how to create content, it could be as simple as status updates, you pulling out your phone recording a video of you. Sharing some links. And if you are not sure what links to share you can go to buzzsumo.com. Type in any keywords from your industry it will show you all the popular articles. That show you wha people like on facebook, Twitter all the social sites which will then Twitter all the social sites which will then give you an idea of what kind of content will resonate with that social media network and what doesn’t. Now that you are creating content, the next thing you need to do is build a connection.
Step-3: Building Connection with people (Engage)
And you need to build a connection with people, it’s a social network. Just because you are on computer doesn’t mean you are not connecting with humans. So make sure you are friending all the people that you know, following them. You’re engaging, right you are building connections. So if its your friend already, Like there someone that you know in person, you can just invite them to friend you on Facebook or follow you on Twitter. If it’s someone you don’t know you are gonna have to work more to build that connection. And here is how you do this. You go and look for all the people in your space, who are putting status updates post. If they have questions respond to them, help them out. If they have articles feel free and share them if you think they are valuable, right? You can repost, reshare, whatever it may be. If there are other people on these channels, fan pages that are related to your industry even it is your competitors and they are asking question you can respond to them, help them out. That’s how you build a connection. Even when you are posting on your own page, When someone responds with a question or a comment, you should acknowledge that they are there. Thank them for leaving a comment. Respond when they have a question. That is how you engage. And what I found is over time as you engage , What you will see is a lot of people will comeback over to your site, they’ll follow you. You will engage deeply with them and they’ll become a loyal diehard follower. It is not just about growing your number and having 1,000 followers or 10,000 followers. Which then gets me into my last tip. And the last tip is don’t go for follower count.
Step-4: It’s All about Having Valuable Connection
It is all about having valuable connections, personal ones. Because if your first 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithms where they are looking at a percentage. So if you have a million fans but only 1,000 engage they are like whoa this is a terrible engagement rate. We should not show your content to anyone cause no one likes it. But if you had hundred followers and every single one liked it, shared it and commented , they did all three of those things, Social networks like Facebook are gonna be like, this content is amazing it need to go viral because everyone loves it. So it is not about having the most amount of fans, it is about having the most amount of engage fans. If someone’s not gonna engage you don’t want them. Don’t just pay models to talk about you so you can get more followers. It’s about having the most relevant diehard fans. And I know as I said that was maybe the last tip, but here ‘s one more bonus tip for you.
Bonus Tip: Don’t Promote your Business on Day-1
Don’t push people to your business from day one. Within three months or six months by al means you can start talking about your business, slowly mentioning it. Try to get people over to your site and us customers. You can do simple things like just sharing a link. But you don’t wanna do that from day one. Why would you wanna promote your business when no one’s following you, they are not engaged. If you walked up to a random stranger on the street and you said,” Hey my name is Ananta. I know that you buy toilet paper because everyone uses toilet paper”. “ Would you like to buy my toilet paper?” They are gonna be like “You are crazy, who are you ? “we don’t want to buy anything for you.” You need to build a connection. No one’s gonna buy from you until you build that relationship. So don’t promote your business until three to six months. I am to the extreme in which I like waiting nine months to a year. But again you can do it within three to six months. If you are doing advertising from day one, you can promote your business instantly. But if you are trying to build up everything organically. You can not promote your business from day one. So that is it if you are still confused on how to get started with social media,